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Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote and sell products or services. It encompasses a range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. The goal of digital marketing is to reach and engage with potential customers in a targeted and measurable way, while also building brand awareness and loyalty